In the Environmental, Social, and Governance (ESG) path, organizations will continue to evolve their ESG and sustainability priorities. Increasingly, customers are choosing to spend their money aligning with their values. Most individuals, over 60%, are now making purchasing decisions based on ethical and sustainable considerations, a trend growing by 10% annually. Furthermore, they are willing to pay a premium for products that are made sustainably and ethically. In this article, Dr. Mythili kolluru, a prolific writer, Strategist, and Professor of international business, discusses her research on key trends to watch out for in any organization's ESG journey.
Introduction
Esta historia es de la edición September 2023 de Business Strategy e Magazine.
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