THE PROCESS OF monetising cricket has been a big story in the game for many years. For about a quarter of a century, segments such as broadcasting rights and players’ endorsements, among others, saw big money flowing in. But nothing comes close to the Indian Premier League (IPL), a tournament that took shape in 2008 with the objective of a quick-fire game and lots of entertainment. At 20 overs a side, it was possible to host two games in a day at different venues without any time overlap. Be it the players, team owners or advertisers, it made for a great proposition for all.
It has been repeatedly proven that the IPL is today in a league of major international sporting events, and the recent media rights auction has reiterated it. However, the acquisition of media rights—the basic television and digital deals for the Indian subcontinent—for ₹44,075 crore over a five-year period has startled people for the magnitude of the amount as much as it has on how it will perhaps be recovered. Besides, the amount coughed up for the digital rights (see graphic) means it is a property as critical as television and in time should continue to grow on a larger base.
While Disney Star won the television rights for the Indian subcontinent, Viacom18 won the digital rights for the subcontinent. Viacom18 also picked up the nonexclusive digital rights for India (which gives it access to a selection of matches over the five-year period) for ₹3,258 crore. And Times Internet and Viacom18 won the television and digital rights for the rest of the world for a sum of ₹1,058 crore.
Esta historia es de la edición July 10, 2022 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July 10, 2022 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.
