AN INTENSE BATTLE for market share in the world's third-largest domestic aviation market is brewing. Competition is set to intensify as the market gets ready to welcome two more players-low-cost carrier (LCC) Akasa Air, which is set to commence operations in July; and the re-launch of Jet Airways later this year.
Recently, Rakesh Jhunjhunwala-promoted Akasa released the first look of its Boeing 737 MAX aircraft. With the lowest seat-mile cost for a single-aisle airplane and high dispatch reliability, the Boeing 737 MAX may provide Akasa with a competitive edge.
"Today, passengers seek environmentally friendly options to travel, and Akasa is proud to be an environmentally friendly airline with the youngest and greenest fleet in global aviation," Co-founder and CEO Vinay Dube tells Business Today.
The airline's scheduled launch in June was postponed by a month due to a delay in the delivery of its first aircraft, which will happen by mid-June. Akasa says this won't affect its plans to induct 18 aircraft by March 2023. Next on Dube's agenda is to obtain the Air Operator's Certificate (AOC) after fulfilling all regulatory requirements laid down by aviation regulator Directorate General of Civil Aviation (DGCA).
Akasa has partnered with USbased reservation systems provider Navitaire to implement its tech-enabled strategy. "While pricing is important, it is not the only differentiator. Compared to current industry standards, we plan to adopt a more progressive approach in our use of technology and data analytics. That starts from the way a customer books a ticket, the payment experience, or in how we service our customers during and after their travel with us," says Dube.
THE RETURN OF JET
Esta historia es de la edición June 26, 2022 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 26, 2022 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
