Pernas Plays Pivotal Role in the Franchise Sector

Gearing up to play a pivotal role in thrusting more entrepreneurs, as an investment holding company owned by Minister of Finance Incorporated (MOF Inc.), Perbadanan Nasional Berhad (Pernas) appears to be the driving force that is mandated to develop the franchise industry since 2004.

Bound by its strong rich history, Pernas has witnessed significant changes in the corporate landscape and being an agency under MEDAC, it will continue to reiterate its importance in driving the franchise sector in the country as it emphasises its focus on building an entrepreneurial community with franchise in mind.

Understanding that in keeping the organization relevant in the industry and in line with its goal to produce more entrepreneurs in the franchise industry and develop more local brand towards franchising, the decision to rebrand the company in a big way was imperative.

The rebranding itself involved changing its acronym and logo, to strengthen its position as Malaysia’s franchise champion.

With Chief Executive Officer, Mohd Hilaluddin bin Abd Shukor at the helm, he believes that the Pernas rebranded signals the move to enable the public to differentiate Pernas distinctively, and maintain the mandate given as the agency responsible for the development of the country’s franchise industry.

The first move in this new direction was to conceive a new corporate identity.

“First we have a new corporate logo which depicts the sun as the new beginning with the cradle visual as symbolic of how we nurture business growth from the start-up to success.

“The circle featuring a spectrum of orange colour symbolises the sun that portrays a bright future as well as progressive relationship and growth,” Hilaluddin told Business Today in an exclusive interview.

A modern and fresh new logo and colours that symbolises the support to its effort in empowering growth of entrepreneurs.