A HELPING HAND
Business Today|June 13, 2021
INDIA INC. IS GOING ALL OUT TO HELP A STRESSED AND BURNT-OUT WORKFORCE TIDE OVER THE HEALTH CRISIS
S. VIDYA
A HELPING HAND

EXTENDING SUPPORT

The steps taken include financial assistance in the form of enhanced medical cover, ex-gratia payment to family of employees dying due to Covid

Apart from giving employees extra cash, organisations are also tying up with hospitals and hotels (for quarantine facilities)

Most are also organising medical help such as hospital beds, oxygen cylinders and plasma donors

A number of companies have tied up with food providers for complemen tary and paid meal services

“I strongly believe that real assets of Boro-sil are not reflected on our balance sheet at all. We need to protect these assets in whatever way we can.” Borosil Ltd Man-aging Director Shreevar Kheruka wrote this on his LinkedIn page on April 30. Mourning the death of four employees due to Covid-19, he announced payment of two year's salary to families of employees who lose their life to the deadly disease. The company will also fund their children's education till graduation.

Last month, Britannia Industries’ MD Varun Berry made it clear after the declaration of the company's annual financial results that lives of employees are more important than bottom line. Berry said the company is asking sales staff to avoid stepping out even if distribution is affected in the short term.

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