Chasing Lifestyle
Business Today|December 16, 2018

Keeping with its tradition of creating a branded play out of highly unorganised businesses, Titan has ventured into saris. But can this, and some of its other smaller businesses, help it become a 52,000-crore company by 2023?

Ajita Shashidhar
Chasing Lifestyle

The tastefully done up villa in the up-market residential area of Indiranagar in Bengaluru, which houses The Titan Company’s newly launched sari brand, Taniera, is bound to excite sari connoisseurs. Apart from Kanjeevarams, Benarasis and Ikats, the 6,000 sq. ft-store also has Moirang Phi from Manipur, tie and dye Kotas from Rajasthan and mekhla chador from Assam. Bhaskar Bhat, MD, Titan, is hoping to make Taniera, an outcome of its internal accelerator programme in 2015, as successful as the jewellery business. “Tata played a big role in building Tanishq and will now play that role for Taniera as well. In two or three years, our goal would be to establish a footprint and make Taniera the most sought after and desirable Indian ethnic wear brand for the Indian woman.”

The unorganised nature of the business is what excites Bhat the most: “Just as the jewellery business lacked transparency when we entered the business, there is hardly any price transparency in silk saris too.” Bhat and his team are all set to convert a highly unorganised business into branded play.

The Big Question

Bhat has set an ambition of Titan becoming a 52,000 crore-revenue company by 2023 (current revenue is 15,656 crore) and reach 50 million consumers. He expects the jewellery business, which contributes 80 per cent to the overall revenue, to grow 2.5 times and reach five million consumers. In 2017/18, the company saw 20.75 per cent growth in revenue after years of low growth, and its net profit soared 70.86 per cent. The watch business, which had been posting low single-digit growth for a while, reported its highest ever profits in the last fiscal. Titan’s market cap grew from 41,082 crore in 2016/17 to 83,656 crore in 2017/18, making it the third most valuable Tata company after TCS and Tata Motors.

Esta historia es de la edición December 16, 2018 de Business Today.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición December 16, 2018 de Business Today.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BUSINESS TODAYVer todo
"Focus on the challenge of each customer"
Business Today India

"Focus on the challenge of each customer"

SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company

time-read
1 min  |
December 08, 2024
PEDAL ON THE FUTURE
Business Today India

PEDAL ON THE FUTURE

THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY

time-read
1 min  |
December 08, 2024
BREATHE EASY
Business Today India

BREATHE EASY

Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference

time-read
2 minutos  |
December 08, 2024
The Taste of India in a Glass
Business Today India

The Taste of India in a Glass

FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN

time-read
4 minutos  |
December 08, 2024
LOOK BEFORE YOU LEAP
Business Today India

LOOK BEFORE YOU LEAP

IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES

time-read
5 minutos  |
December 08, 2024
MISSING ADVISORS
Business Today India

MISSING ADVISORS

INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE

time-read
7 minutos  |
December 08, 2024
TURNING A CORNER
Business Today India

TURNING A CORNER

SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE

time-read
5 minutos  |
December 08, 2024
REALITY CHECK
Business Today India

REALITY CHECK

INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?

time-read
6 minutos  |
December 08, 2024
TRUMP'S TRADE TANGO
Business Today India

TRUMP'S TRADE TANGO

The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?

time-read
9 minutos  |
December 08, 2024
"The essence of the Trump administration will be transactional”
Business Today India

"The essence of the Trump administration will be transactional”

Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more

time-read
10 minutos  |
December 08, 2024