THE BENGALURUBASED COMPANY’S AI-POWERED SaaS PLATFORM HELPS CONSUMER BRANDS UNDERSTAND PEOPLE’S ‘EMOTIONAL’ RESPONSE.
1) The Founders
Ranjan Kumar, Bharat Singh and Lava Kumar
2) The Idea
While running his adtech firm Redcastle, Ranjan realised that brands spend huge sums on marketing campaigns but still measure their effectiveness via question-and-answer surveys. Purchase decisions are often driven by the subconscious mind, but standard survey questionnaires cannot capture emotional factors.
Esta historia es de la edición April 21, 2019 de Business Today.
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