THE BENGALURUBASED COMPANY’S AI-POWERED SaaS PLATFORM HELPS CONSUMER BRANDS UNDERSTAND PEOPLE’S ‘EMOTIONAL’ RESPONSE.
1) The Founders
Ranjan Kumar, Bharat Singh and Lava Kumar
2) The Idea
While running his adtech firm Redcastle, Ranjan realised that brands spend huge sums on marketing campaigns but still measure their effectiveness via question-and-answer surveys. Purchase decisions are often driven by the subconscious mind, but standard survey questionnaires cannot capture emotional factors.
Esta historia es de la edición April 21, 2019 de Business Today.
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Esta historia es de la edición April 21, 2019 de Business Today.
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TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactional”
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more
MEDIA Juggernaut
THE JOINT VENTURE BETWEEN RELIANCE INDUSTRIES AND DISNEY CREATES AN ENTITY THAT OWNS MORE THAN 100 TV CHANNELS AND WILL HOLD A MONOPOLY ON CRICKET BROADCASTS, POSITIONING IT TO NEGOTIATE AGGRESSIVELY WITH ADVERTISERS
'Gap between haves and havenots is narrowing"
Tanvee Gupta Jain, Chief India Economist of UBS Securities India, on India's consumption story and the risks to the Indian economy
Rural Hope, Urban Fears
Industry enthused by signs of a revival in rural demand, but fresh concerns emerge over urban consumption
CRASH LANDING
The Supreme Court's order to liquidate Jet Airways, after prolonged insolvency proceedings, brings the focus back on the actual effectiveness of IBC
Indictment and its Aftermath
US prosecutors' decision to press charges against Gautam Adani and others in a case of alleged bribery could hit the group's ambitious expansion plans
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
