Yoga guru-turned- corporate honcho Baba Ramdev can make you believe that setting up a business empire is child's play. Not only is his appetite to take risks extremely high, but his confidence to succeed against all odds is even more compelling. His company, Patanjali Ayurved, acquired the bankrupt Ruchi Soya through an NCLT (National Company Law Tribunal) process in 2019. And in the two years since, the company has turned profitable. When asked what he did differently to turn it around in such a short span, Ramdev laughs aloud and says, Ruchi Soya is Patanjali Ayurved's kulvadhu (bride). When a girl becomes a part of a renowned family, her brand equity automatically goes up. That's what has happened with Ruchi Soya, too.
Glib rhetoric aside, Ruchi Soya's turnaround story indeed sounds remarkable. Patanjali Ayurved bought out the company when it was staring at a debt of Rs 12,000 crore. In a short span of two years, the debt has reduced to Rs 3,300 crore. It also boasts net profit of Rs 680.77 crore and EBITDA of Rs 1,018.37 crore in FY21. Now, having transformed Ruchi Soya from a white elephant to a clear, deep grey, the 50-year-old swami wants to ride it to make Patanjali Ayurved India's largest FMCG company with international presence to boot — in at least 50 countries — within the next one year.
Esta historia es de la edición September 19, 2021 de Business Today.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 19, 2021 de Business Today.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.
