IMAGINE HAVING AN UTTERLY unique fragrance composed just for you. Designed keeping in mind your loves, your nature and even how well it sits on your skin—it is the smell of you. Welcome to the world of bespoke perfumes, the ultimate in luxury.
Smells have the power to evoke strong memories. The whiff of a perfume can transport you to childhood or remind you of a past love. Your fragrance can easily become your signature as it is linked to how people will remember you. Little wonder, then, that a one-of-a-kind distinctive smell is so alluring.
Of course, the Holy Grail of bespoke luxury does not come cheap. A 100 ml bottle can cost you upwards of ₹5 lakh, depending on the ingredients used.
Traditionally, bespoke perfumes have their roots in Europe where they were blended chiefly for royalty and wealthy patrons. Across Europe and the US, there are several perfumeries—such as Guerlain and Jean Patou in Paris, and Kilian Hennessy in New York—that make bespoke creations. In London, Floris, a family-owned perfumery established in 1730, is the oldest retailer of fragrances in the country, and is the ‘appointed perfumer’ to Queen Elizabeth.
In India, it was the Mughals who introduced perfumery to the country. Ittar, natural perfume oil derived from herbs, flowers and wood, has been around for over 400 years. Ittar (a term with Persian roots) is still popular in Old Delhi, Lucknow and Hyderabad. “Perfumes are an extension of our personality. To have a fragrance made especially for you is really quite exclusive,” says Anil Panda, Co-founder of 3003 BC, a bespoke perfume company that set up operations in India in 2017. The company is named so because the earliest reference to perfumes is from the Mesopotamian Age.
Esta historia es de la edición January 23, 2022 de Business Today.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 23, 2022 de Business Today.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach
