Bounteous Brooklyn
Business Traveler|October 2019
Stepping out from Manhattan’s shadow, New York’s largest borough is making it harder to ‘fuhgeddaboudit’.
By Michael Alpiner
Bounteous Brooklyn

Brooklyn, the most populous borough in New York City, has had a reputation for also being the most gruff, home to tough guys on brownstone steps yelling “Yo!” to friends passing by, or taking personal offense to Yankee fans calling their hometown team “Dem Bums” (before the Brooklyn Dodgers went to California in 1957, a move that’s still resented). The lesser-known official Brooklyn motto of “Unity Makes Strength” has been overshadowed by “fuhgeddaboudit” as the unofficial slogan.

However, Brooklyn is changing as it becomes more culturally vibrant and diverse and increasingly prized as a hub of business, luxury and development. Along the East River, waterfront properties have soared in value, as have the communities along the L subway line stretching from 14th Street in Manhattan, through Brooklyn, and into the border town of Ridgewood in Queens.

Brooklyn is rapidly becoming a destination not only for tourists but for business travelers as well. The borough’s gentrified districts are becoming increasingly expensive, but they’re still a step below Manhattan’s cost of living. In addition, Brooklyn is equally convenient to Tri-state area airports. In terms of bleisure, though Manhattan seems to have everything, Brooklynites can always boast that they have Coney Island.

In fact, after Superstorm Sandy, revitalization projects along the beachfront have retained the classic old Coney Island charm, and combined it with new big venue attractions, such as an outdoor amphitheatre and a renovated aquarium, Don’t leave without downing a Nathan’s hotdog, a staple of Coney Island.

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