Here’s a brief overview of what you can expect at Expo 2020 Dubai
This October onwards, all eyes will be on the United Arab Emirates (UAE), as Dubai intensifies its campaign, one year before it hosts the Expo 2020 following a bid that it won in November 2013. The run-up to the world fair, christened — Expo 2020 Dubai, has seen massive visibility campaigns across different platforms — huge hoardings across the UAE, social media campaigns and even the massive branding across the Emirates’ A380 and B777 fleet. This, no doubt, is going to be the most talked-about and widely-publicized event in the Middle East next year, with Dubai establishing itself as a hotbed of activity for the coming six months. A total of 190 countries from around the world will participate, and for the first time in the World Expo history, each participating country will have its own pavilion. At Expo 2020 Dubai, pavilions will be organized according to the Expo’s key sub-themes, instead of being organized geographically.
THE MAIN OBJECTIVES
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