Shuttered cinemas, production halts, lockdowns and overall budget cuts cast a gloom cloud over the Indian media but the sector attracted $877.8 million across 85 funding deals last year nonetheless, compared to $561.27 million in 2019. The underlying factor among these deals was that all these companies had one or more of the following at their core — content, video and mobile-first, culturally diverse, interactive, social commerce. This mix is what defines mediatech in today’s world order.
While FDI (foreign direct investment) inflows in India’s information and broadcasting sector, including print media, stood at $9.5 billion between April 2000 and March 2021, the highlight trend last year was investors’ money going to the mediatech pie. All these indicators point to the paradigm shift in the sector where new titans are flexing their muscles.
The Big Game
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