CONNECTING FM
Commercial Design|November 2021
In a candid interview with Sanjeevv Bhatia, CEO of Netix Global B.V., a subsidiary of SB Group International, talks everything from Bollywood, building maintenance to Brownfield Revolution
CONNECTING FM
Tell us a bit about yourself and about the SB Group history.

I have always strived to address unmet needs through innovation, and this has found its expression in the array of market-leading ventures I have established. I am a born salesman and innovator, and through my experiences, I have learned to lead, guided by the lessons that life has taught me. I love people; so selling them what they actually need is what drives me to do more, and better. I believe that perseverance and ethics are key elements to success.

As the founder of the SB Group, or what I prefer calling the YYYE company which stands for our cornerstone values Integrity, Synergy, Agility, Balance. These values come from the life experiences that have shaped me. My journey from rags to success started at the young age of 14 but through each step of my career, I have been guided by this set of values that made me who I am today.

My life has been a remarkable journey so far, and I wouldn’t want to have it any other way. I have learned to back my values; because when your intentions are right and your heart is pure, it all falls into place, naturally. It took me a long time and considerable ups and downs to reach here, but smooth seas never made a tough sailor.

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Esta historia es de la edición November 2021 de Commercial Design.

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