While the PC market might have declined, there are lots of new opportunities cropping up, both for hard drives and solid state drives in India. We had a face to face interview with Seagate’s Global Sales Head, BS Teh to understand the company’s plans for the Indian market, key target industries and future plans around SSDs and HDDs. Here’s the full interview.
What is your plan and roadmap for the enterprise IT market in India? The market has historically been dominated by big branding OEMs like Dell, HP, Lenovo. We work with them to ensure that our product is there.
The second market, though not as big, is the local integrated solution providers. There are not a lot of local companies playing in this space anymore.
Our third focus area is cloud, and I believe India has a huge market for it, once of course all the bandwidth and other issues are addressed. It would be a large market and that is really all about education and partnership with the local service providers like Reliance. Our focus on the cloud space starts and ends with products. We have to ensure that we provide the right products that our cloud customers need. We do this by getting into an engineering type of engagement with cloud service providers and work with them to optimize our drives’ performance to their workload characteristics. For this, we focus on power consumption, size, and weight of our drives, as well as optimization of our firmware.
Which other growth verticals are you targeting in India?
We are also very bullish about growth in the consumer market. Though PC penetration rates in India are still very low, the sale of smartphones has gone through the roof, which puts more content generating devices into the market. This generates more data and translates into more opportunities for us by having sufficient external drives, NAS boxes, internal drives, etc.
The Creative Professionals or Bollywood is another hot focus area for us.
Esta historia es de la edición April 2017 de DataQuest.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 2017 de DataQuest.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
How big is India's Computer Accessories Market? Innovations expected by FY25
India’s computer accessories sector grows with Make in India, Digital India, and rising demand for high-tech accessories like AIl-powered devices, boosting exports globally.
When Network Threats Are Not Allowed to Check-in
Like elevators, networks in this hotel are segregated for guests, for service, and locked for outsiders unless they prove bona fide. Does this approach work?
Robotic Surgeries can turn into double-edged Swords
Technology should never come at the cost of affordability, privacy, training ease, the ability to practice anywhere, CRM’s real use and sensitivity to patient experience. Surjeet Thakur, CIO Rajagiri Hospital, Kochi gives us an X-ray from different angles.
Does Santa Claus watch when you pay rent on time?
If yes, what kind of diary does he use to distinguish good kids from delinquent ones? And what stockings can you hang to translate this good behaviour into rewards home loan discounts, prop-tech speed, landlord KYC or more?
Roadmap for Bank-based Apps to Gain UPI Market Share A missed opportunity!
As UPI dominates, will banks step up to reclaim their market? UPI continues its meteoric rise, handling 69.6% of India's digital transactions and reaching ₹20.6 lakh crore across 14.8 billion transactions in August 2024 alone.
The Future of Machine Identity
The biggest challenge today in the digital security sphere is securing machine identities -the digital entities such as APIs, software applications, and IoT devicesthat are constantly being targeted due to the changing nature of cyber threats.
Redefining AI Application Delivery
In this discussion with F5’s Ahmed Guetari and Adam Judd, we explore the collaboration between F5 and NVIDIA, which leverages the innovative capabilities of NVIDIA's BlueField-3 DPUs and F5’s BIG-IP Next platform. This partnership is set to redefine AI application delivery and security, particularly in the high-growth Indian market, by enabling better resource allocation, faster data processing, and robust security enhancements. With AI adoption surging across industries, F5 and NVIDIA's synergy brings transformative solutions for service providers and enterprises, poised to drive India’s AI-led innovation.
EPAM's Bold Leap: Transforming Business with Al-Driven Salesforce Solutions.
Siba Padhy, Head of Salesforce Business, EPAM Systems highlights how Salesforce has evolved from a core sales solution to a comprehensive platform that encompasses service, marketing, and commerce, with a significant emphasis on leveraging AI technologies, particularly the newly launched Agentforce and Einstein GPT. Padhy discusses the burgeoning agent tech economy in India and EPAM's strategic focus on delivering tailored solutions that address specific market needs. With ambitious growth targets, EPAM aims to double its Salesforce expertise in the coming years, positioning itself as a key player in driving digital transformation across various industries.
The Smart Manufacturing Revolution in India
Explore how cutting-edge technologies are redefining manufacturing in India, shaping a future where efficiency and sustainability go hand in hand.
Digital Governance: Changing that Red Carpet into a Green One
India's approach and success stories in digital governance show how technology should be used to cover the entire carpet area - From expanding inclusion to the digitally not-so-savvy folks to strengthening interoperability - we have made sure the grass is green, every side
