OYO Rooms has in a very short time emerged as India’s leading branded network of hotels offering standardized stay experiences at a competitive price. Millions of web and mobile visitors every month turn to OYO to book a room from more than 7000 hotels in 200+ cities. OYO has raised over $180mn from Softbank, Sequoia, and Lightspeed. The company has grown rapidly beating several challenges. Vishal Jain – Vice President of Growth and Marketing at OYO tells Dataquest how the company plans to go ahead and what types of strategies it has adopted to increase reach.
What is OyO’s strategy to drive sales both in the online and offline channels?
OYO has been using a full 360degree view of guest-interactions to drive sales in both online and offline channels. For this, OYO has deployed Blueshift, with its advanced ability to ingest and process many data sources from online and offline activity, quickly segment specific audiences and operate in real-time across multiple channels. This has helped us build a better user experience spanning mobile and e-mail. Offline and call center bookings can now be coupled with each customer’s online behavior to deliver relevant recommendations as well as price-drop alerts that are customized for the individual.
How does OyO deploy its digital marketing across multiple channels?
We are focused on driving growth and engagement via digital marketing across multiple channels anchored on a unified and personalized customer experience.
The strategy encompasses four key pillars:
Data unification: Historical online and offline data is unified with up-to-the-moment behavioral data.
360-degree customer View: A unified view of each customer is created and updated in real time.
Esta historia es de la edición DATAQUEST March 2017 de DataQuest.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición DATAQUEST March 2017 de DataQuest.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
How big is India's Computer Accessories Market? Innovations expected by FY25
India’s computer accessories sector grows with Make in India, Digital India, and rising demand for high-tech accessories like AIl-powered devices, boosting exports globally.
When Network Threats Are Not Allowed to Check-in
Like elevators, networks in this hotel are segregated for guests, for service, and locked for outsiders unless they prove bona fide. Does this approach work?
Robotic Surgeries can turn into double-edged Swords
Technology should never come at the cost of affordability, privacy, training ease, the ability to practice anywhere, CRM’s real use and sensitivity to patient experience. Surjeet Thakur, CIO Rajagiri Hospital, Kochi gives us an X-ray from different angles.
Does Santa Claus watch when you pay rent on time?
If yes, what kind of diary does he use to distinguish good kids from delinquent ones? And what stockings can you hang to translate this good behaviour into rewards home loan discounts, prop-tech speed, landlord KYC or more?
Roadmap for Bank-based Apps to Gain UPI Market Share A missed opportunity!
As UPI dominates, will banks step up to reclaim their market? UPI continues its meteoric rise, handling 69.6% of India's digital transactions and reaching ₹20.6 lakh crore across 14.8 billion transactions in August 2024 alone.
The Future of Machine Identity
The biggest challenge today in the digital security sphere is securing machine identities -the digital entities such as APIs, software applications, and IoT devicesthat are constantly being targeted due to the changing nature of cyber threats.
Redefining AI Application Delivery
In this discussion with F5’s Ahmed Guetari and Adam Judd, we explore the collaboration between F5 and NVIDIA, which leverages the innovative capabilities of NVIDIA's BlueField-3 DPUs and F5’s BIG-IP Next platform. This partnership is set to redefine AI application delivery and security, particularly in the high-growth Indian market, by enabling better resource allocation, faster data processing, and robust security enhancements. With AI adoption surging across industries, F5 and NVIDIA's synergy brings transformative solutions for service providers and enterprises, poised to drive India’s AI-led innovation.
EPAM's Bold Leap: Transforming Business with Al-Driven Salesforce Solutions.
Siba Padhy, Head of Salesforce Business, EPAM Systems highlights how Salesforce has evolved from a core sales solution to a comprehensive platform that encompasses service, marketing, and commerce, with a significant emphasis on leveraging AI technologies, particularly the newly launched Agentforce and Einstein GPT. Padhy discusses the burgeoning agent tech economy in India and EPAM's strategic focus on delivering tailored solutions that address specific market needs. With ambitious growth targets, EPAM aims to double its Salesforce expertise in the coming years, positioning itself as a key player in driving digital transformation across various industries.
The Smart Manufacturing Revolution in India
Explore how cutting-edge technologies are redefining manufacturing in India, shaping a future where efficiency and sustainability go hand in hand.
Digital Governance: Changing that Red Carpet into a Green One
India's approach and success stories in digital governance show how technology should be used to cover the entire carpet area - From expanding inclusion to the digitally not-so-savvy folks to strengthening interoperability - we have made sure the grass is green, every side
