These startups have been acquiring e-commerce-first businesses that have built a successful presence on online marketplaces such as Amazon and Flipkart India’s e-commerce industry is on the cusp of a revolution. According to a report by India Brand Equity Foundation, the industry has been on an upward growth trajectory and is expected to surpass the US to become the second-largest e-commerce market in the world by 2034. The booming number of online shoppers has created a massive opportunity for startups to innovate. This has led to many new e-commerce trends and business models in recent times. One such model that has captured the attention of venture capitalists and startup enthusiasts is the successful Thrasiostyle model followed by around 8-10 startups in India. Founded by Joshua Silberstein and Carlos Cashman in 2018, US-based Thrasio acquires Amazon’s third-party private-label businesses and helps them optimize operations. It offers upwards of $1 million and provides support in various areas such as marketing, product development and supply chain management. Similarly, many Indian startups have also been acquiring e-commerce-first businesses that have built a highly successful presence on marketplaces such as Amazon and Flipkart across varied product categories. These brands typically have a great product, demonstrate a high rating, positive reviews, and solid unit economics.
1. 10club
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