STRICTLY VEGAN & CRUELTY-FREE
Entrepreneur magazine|January 2020
With a long term vision to be known as ‘the brand’ for vegan spa and vegan products, Bengaluru-based Vedaearth is changing the way people accept and adopt vegan products. A journey that started with a look-out for products for sensitive skin has today culminated in three retail outlets and vegan spas. And this is only the beginning, asserts Divya Dinesh, Co-founder, Vedaearth. Speaking on the sidelines of Indian Salon and Wellness Awards, Dinesh says the journey is exciting as more people are now conscious of not just what they apply on their skin, but also the kind of products that are used at spas.
STRICTLY VEGAN & CRUELTY-FREE

How has the year been so far for Vedaearth?

The year 2019 has been good for us so far. We completed two years and launched our third Vedaearth Lounge Centre in Bengaluru. This year we have been able to reach a lot more people and there has been more positive growth.

Vegan spa is a relatively new concept. What were the challenges while taking this concept to people who still turn to brands for wellness treatments?

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