The business, which was started by Prakash’s grandfather Lachmandas Aswani in 1986 with The Raymond Shop (TRS) at MG Road in Kochi, has grown multifold with TRS at MG Road, Lulu Mall, Marine Drive and Tripunithura in Kochi, besides a couple of exclusive brand stores of Park Avenue, Color Plus, and Raymond Made-to-Measure. While Prakash joined the business in 2007, he has been instrumental in growing it by expanding the TRS footprint as well as conceptualizing and executing the project to renovate the old MG Road store to an all-new experience store, offering the full wardrobe solution under a single roof.
Tell us about the recently re-opened experience store and how it is redefining the customer experience.
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