When Aman Bhutani became CEO of GoDaddy in 2019, he saw a problem: The company had a good culture of experimentation, where individual departments were running many experiments, but it didn't have a good system of experimentation. As a result, the team's experiments weren't driving as much innovation as they could. “Experimentation is about mindset,” Bhutani says. “It's not something that people who are not aware of can suddenly discover. You have to coach people through it."
So that's what he set about doing-drawing from his experience as senior vice president at JPMorgan Chase and then as president of Brand Expedia Group, which has an experiment-driven culture. As a result, since Bhutani took over, GoDaddy has released a slew of new products-including improvements to the results when customers search for domain names, a product to help people sell their domain names on the secondary market, and more-all of which have driven millions in increased sales. Here, Bhutani explains how to build a culture of experimentation, and just how impactful it can be.
When you arrived at GoDaddy, you put a large emphasis on experimentation. Why?
There are a couple things about experimentation that I think everyone needs to understand. The first is that experimentation is truly about doing things that you don't already know how to do. It's about trying something. It's about measuring the results and then taking the next step. And that puts the customer in the driver's seat. What you have is a hypothesis, and the customer is telling you how engaged they are.
The second thing is that it's not "what you do." You are not trying to do experimentation. What you're trying to do is have a better experience for the customer. Experimentation is how you do it.
So what did you see going wrong at GoDaddy?
Esta historia es de la edición June 2022 de Entrepreneur.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 2022 de Entrepreneur.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.
10 HOTTEST TRENDS for 2025
Want to buy a brand that buzzes? Here's what to know.
BUILD YOUR MONEY MACHINE
A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.
The Top Franchises for Veterans
Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.
The CEO's Advice to the MVP
Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.
