As a leading provider of wine education globally, what is your perspective of India as a wine market?
When we started to run WSET courses through providers in India, there was more interest in spirits than wine. But now there is a growing interest in learning about the wines of the world and I am delighted by the growth of students in India undertaking these courses.
India is now in our Top 20, so the growth has been very pleasantly surprising. One of the issues that is there not only in India but also in other countries that have a tough tax regime, is to bring in samples of wine since it’s an expensive commodity. However, there are many Indian brands producing quality wines that are suitable to teach Level 1. We have a growing number of applicants for the Level 2 and a few handful for Level 3. We are hoping to expand our network of programme providers in other cities of India.
India is a vibrant and rapidly growing market and we are excited to take wine education to newer levels in India. The growing number of young adults and its thriving middle-class population with an access to the world are relatively open to experiment. Also, India’s love for food and its relationship with wine…can it get any better than this!! We have a five-year business plan for India and are witnessing a 50 per cent year on year growth in Indian students who are enrolling for Level I and Level II Courses.
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