All in a Day's Work
FWD Business|September - October 2016

Bagyour job captures the lucrative market of campus placement.

Anish Shankar
All in a Day's Work

Bagyourjob.com might seem like a spin off job  portal among the many other also-rans. But Verbico Labs’ latest venture has identified and captured a unique market segment, the lucrative campus placement market. We talk to ‘bagyourjob.com’ founder, Midhun V Sankar on his experiences in entrepreneurship and the journey of his latest start-up.

Spotting Gold 

Business value is created when companies are able to spot gaps in the market and capitalize on the opportunity presented. One market presenting great value is the campus placement market, a large and lucrative market that is mostly unorganised. Bagyourjob.com has positioned itself in the market as an interface between the companies and potential candidates through their college campuses. The genesis of bagyourjob.comwas to address the local problem startups in Kochi were facing. Startups in Kochi knew specifically from which colleges they wanted their candidates, such as the Model Engineering College or CUSAT, and so on. Existing job portals did not provide relevant information. The information was available but was scattered across databases. Bagyourjob.com found a solution to address this issue by converting a part of the college website, through a widget, into a job portal, whereby companies could directly post vacancies and search candidates. Their first project was undertaken for SCMS College. After a couple of failed prototypes, they were able to successfully launch the portal. Since then, a number of colleges across Kerala have sought their software service to develop their own job portals.

‘We don’t charge …’

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