To boost his cash flow, JD van Deventer, who farms nursery trees and stone fruit at Vredehoek near Montagu in the Western Cape, used to plant aubergines or peppers at the start of the three-year fallow period between tree plantings. Prices for th se cash crops fluctuated greatly, however, leaving him with good returns one day and substantial losses the next. Tiring of this financial roller coaster, he began looking for a more stable alternative, and ended up, quite by chance, with chillies.
The opportunity came when a neighbour told him of a Cape Town-based processor who wanted a farmer to take over a chilli production contract, primarily for jalapeños.
“The fixed-price contract promised to curb the impact of price fluctuations on farm margins,” recalls Van Deventer. “It also didn’t require a whole new skill set, as chillies, aubergines and peppers are produced in much the same way.”
During their first trial 11 years ago, Van Deventer and his father Gideon, better known as Kierie, planted 18 000 plants. But at harvest time, Kirie was disillusioned with the lightweight of the chilies. “He said there was no way I was going to generate enough volume Colesbe to justify the production costs, but we produced significantly more chillies than we expected, and the processor was more than happy to take everything we could supply,” says Van Deventer.
Since then, chillies have become as important as the farm’s other income streams, with the operation now supplying chillies to four processors.
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