Blueberries are one of the fastest-growing agricultural commodities in South Africa, with farmers capitalising on high market demand and favourable prices. However, since the expansion of water and soil resources remain stagnant, the key to sustaining the growth of the blueberry sector is to farm smarter, using less water and other resources, for a bigger crop.
With this in mind, Wikus Strauss, co-owner of Seven Growers in Franschhoek, Western Cape, set about establishing the farm’s blueberry production. The farm is partly planted to stone fruit, and the land where strawberries once grew was turned over to blueberries in 2017.
Strauss aims to increase the area planted to blueberries every year, and is currently at 21ha. He notes that although the market has been volatile, it is beginning to stabilise.
“The past year wasn’t a good one for blueberry prices and sales. There is a lot of volume on the global market, but the quality isn’t always good,” he says. “Every industry has its ups and downs; I believe there is room for more growth in the [blueberry] industry, and South Africa has a good reputation globally as a quality producer. Focusing on quality and taste will be key to growing and maintaining market share.”
The Seven Growers farm is planted to five Berryworld cultivars, and these are being trialled to find the ’holy grail’ of blueberries: those that are big, sweet, of high quality, and can withstand the long shipping period to export markets.
ON A FARM-BY-FARM BASIS
Esta historia es de la edición May 13, 2022 de Farmer's Weekly.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May 13, 2022 de Farmer's Weekly.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
New farmers' seedling pitfalls
Inexperienced farmers may be tempted to grow seedlings from seed themselves, but they have much to gain by trusting a seedling grower at a nursery to perform this task for them instead
South African avocado production: a success story
Avocado production in South Africa has expanded markedly since the industry's humble beginnings over 80 years ago. From a small grove planted in 1938 in what was then Nelspruit, the industry has blossomed to seven million trees planted on 20 000ha. Dr Guy Witney, project manager at Great Brak Avos, spoke to Annelie Coleman about the country's avocado production.
Unlocking value through livestock exports
Exporting livestock might sound like a daunting business that's better left for big companies, but Gerrie Ferreira, who farms near Oudtshoorn in the Western Cape, has been doing it successfully for almost 30 years, sometimes in partnership with other breeders. He spoke to Glenneis Kriel about the huge potential this market holds, and offers some advice for farmers who are contemplating going this route.
An agribusiness's dedication to community upliftment
For agribusiness NWK, located in Lichtenburg, North West, corporate social investment is an important part of creating a positive influence alongside financial returns. Johan Bezuidenhout, NWK’s group manager of corporate marketing and communication, spoke to Annelie Coleman about why the company chooses to invest millions of rands in the area it operates in every year.
Empowering dreams, transforming lives
Since its launch in 2013, the Agri's Got Talent competition has revolutionised the lives of many farmworkers by unlocking their hidden talents and fostering a culture of empowerment. Glenneis Kriel spoke to various finalists about how the contest has changed their lives.
Foreign investment: agriculture maintains its appeal
South Africa remains a popular destination for foreign investors, despite an often negative outlook from its citizens. It is a gateway to Africa, and with its counterseasonal production to the Northern Hemisphere and favourable weather, local agriculture is especially well placed to attract foreign interest, bringing with it hope for rural communities
The real value and message of COP29 for SA agriculture
While the 2024 Conference of the Parties may have disappointed those who hoped for real progress, it's more important for South African agriculture to highlight its role in carbon mitigation
Improving efficiencies in feed and grain milling
Bühler, a Swiss-based company that provides solutions and equipment for various industries, including food and animal feed processing, has pledged that by 2025, it will deliver scalable solutions that will reduce energy, waste and water by 50% in the value chains of its customers.
Tips for better olive production
At an SA Olive Association field day in November, industry experts shared ways to improve olive production efficiencies, from soil preparation to harvesting.
More effort needed to protect vulnerable cheetah
On International Cheetah Day, commemorated every year on 4 December, emphasis was placed on the vulnerability of the species.
