JUST BLOCKS FROM AMAZON STUDIOS IN SANTA MONICA, next to a startup that's developing high-protein, low-carb bagels, is the headquarters of one of L.A.'s buzziest new brands. Inside, it's light and airy, with standard-issue startup touches like exposed pipes and industrial light fixtures, plus a few dogs peeking out from under desks.
But there are a few details that you won't find anywhere else: a plastic-wrapped flat of neon-colored Gatorade near the front entrance and a wall dominated by photos of women-goofy candids of Angel City FC soccer players, their fans, and the new team's mostly female staffers, many of whom are gathered around desks nearby.
The conversations they're having on this February morning are undoubtedly unlike anything being talked about at neighboring offices too. News has just broken that members of the national women's soccer team, which represents the U.S. internationally and won the 2019 World Cup, have agreed to a historic $24 million equal pay settlement with the sport's national governing body, U.S. Soccer Federation. In addition to awarding back pay to current and former players, U.S. Soccer also committed to equalizing compensation between the women's and men's national teams.
It's a big statement for women's sports, says Angel City president and cofounder Julie Uhrman, sitting on a folding chair in a sunlit yard next to her club's office. The women's national team gets more viewers and attention than the men's team, she points out, and it drives fans to purchase more merchandise. “Seeing that finally recognized in pay equity is long overdue.”
Esta historia es de la edición Summer 2022 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Summer 2022 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT