Akhila Srinivasan: Keeping Every Promise
Femina|August 31 2015
Akhila Srinivasan is one of only six Indian women to make it to the Forbes list of Asias 50 most powerful businesswomen of 2015. Shes deeply engaged in making change happen in Indias villages, particularly for women and children. Neeti Jaychander gets a measure of this powerhouse.
Neeti Jaychander
Akhila Srinivasan: Keeping Every Promise

Akhila Srinivasan is a breath of fresh air in the frenetic corporate setup we have come to expect today. The managing director of Shriram Life Insurance Company responded politely to my request for an interview, decided on a time that worked for both of us, and actually stuck to it. As she ushered me into her cabin on the dot, I realised it was probably this commitment to every promise she makes that has seen Akhila grow from strength to strength. “The recognition is a great privilege and honour,” she says of her inclusion in the Forbes list, “and I owe it to the Shriram Group collectively. I joined in 1986 and today it is one of the largest players in the financial services space and has credibility in the market.”

When the company entered the life insurance segment in 2005, Akhila was asked to lead the new business. She built a team and the secured business through agents who had to be trained. She realised very early that as far as products go, all insurance companies cater to all sections of the community. So to differentiate, she capitalised on one of their main advantages their bank of 80,000 chit fund agents, of whom at least 20,000 actively worked towards life insurance. “We did not spend huge monies like the bigger players setting up infrastructure, promotional campaigns and so on. We had very cost-effective operations.”

Esta historia es de la edición August 31 2015 de Femina.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August 31 2015 de Femina.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FEMINAVer todo
Get Out Of Text Tension
Femina

Get Out Of Text Tension

Ravina M Sachdev shares insights on how fexting might be ruining your relationship and how it can backfire in the long run

time-read
2 minutos  |
October 2024
Pick Your Patterns Of Love
Femina

Pick Your Patterns Of Love

Prachi Rijhwani teaches you a thing or two about how to embrace healthy dating practices

time-read
3 minutos  |
October 2024
TAME THAT TEMPER
Femina

TAME THAT TEMPER

You've probably seen children sprawled out on the floor in department stores or during festive occasions. Ever pondered the reason behind their behaviour? It is called toddler aggression and here's how to handle it.

time-read
2 minutos  |
October 2024
HOW YOUR PALS POWER YOUR LOVE
Femina

HOW YOUR PALS POWER YOUR LOVE

Prachi Rijhwani discusses the positive impact of healthy friendships on your love life

time-read
3 minutos  |
October 2024
An ITALIAN AFFAIR
Femina

An ITALIAN AFFAIR

TOSCANO has just opened another outpost in Wakad, and Pune is all for it

time-read
1 min  |
October 2024
MAKING IT BIG
Femina

MAKING IT BIG

Restaurateur DHAVAL UDESHI talks to Ravina M Sachdev about starting from scratch in hospitality and making it big

time-read
1 min  |
October 2024
SUNDAY BRUNCHES WITH Avartana's Award-Winning Food
Femina

SUNDAY BRUNCHES WITH Avartana's Award-Winning Food

Enjoy a Sunday brunch with the meticulously-curated menus at concept restaurant AVARTANA at ITC Maratha, Mumbai.

time-read
2 minutos  |
October 2024
Of Culture And Curry
Femina

Of Culture And Curry

EDDIE SCOTT, winner of MasterChef UK 2022, knew that he needed to expand the West's horizon of Indian food beyond the notion of butter chicken and curry. He tells Shraddha Kamdar how he has attempted to do it with his book Misarana

time-read
3 minutos  |
October 2024
THE WAY OF THE WATER
Femina

THE WAY OF THE WATER

Happy, luxurious, chic, good times are the only way to roll on a vacation. AMBIKA MUTTOO has found her new favourite spot in the Indian Ocean, and is letting you in on the secret

time-read
3 minutos  |
October 2024
HOT RIGHT NOW
Femina

HOT RIGHT NOW

All things fresh and fun in the beauty space

time-read
2 minutos  |
October 2024