The result is that a host of entrepreneurs are now making these available locally instead of importing them. Farmers are now creating purple, yellow, red and white carrots; orange and purple sweet potatoes; and yellow beetroots and butternut squash alongside piles of emerald-colored kale, romaine lettuce and spinach, and bright watercress and microgreens stored in the warehouse.
With growing awareness about consumption of the right type of food, the globally aware Indians with decent disposable incomes are now looking for food products that provide extra benefits beyond meeting the basic nutritional needs. The demand for Superfoods, enriched with essential nutrients such as vitamins, minerals, etc. having many health benefits, which were missing from our daily diet, are now on the rise.
It may be mentioned that the premium food segment, which accounts for 25 percent of the total packaged food market, is growing at 10 percent annually. The main segment contributing to this growth is that of superfoods. One may wonder, what are 'Superfoods'? Well they are food products which are rich in antioxidants and micro-nutrients.
For centuries, Indian mothers have been giving children who have a fever or cough, a glass of hot milk with haldi (turmeric) mixed in. No one ever thought that turmeric, which is used as everyday spice, could be packaged and promoted as turmeric latte - a health giving drink - and consumed in a trendy café.
But this is just a basic remedy. With more and more Indians now travelling across the globe there are demands for Superfoods in India's food retail and food service industry. There are also now different kinds of vegetables like purple, yellow, red and white carrots; orange and purple sweet potatoes, etc. which the health conscious Indians are demanding. To appease the appetites of these guests several F&B outlets have now startedlisting Superfood items on their menus.
Esta historia es de la edición February - March 2023 de Food & Beverage Business Review.
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Esta historia es de la edición February - March 2023 de Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
