K Kunal Doshi, 25, an importer and national distributor of nuts and bolts, booked the Kia Seltos GTX Plus 7 DCT in July 2019 and received the car in November. “The car has a bold style, good engine and performance, is comfortable like premium cars, and is loaded with tonnes of features that no other car in its category has,” says Doshi.
Doshi’s vote of confidence in the Hyundai-owned Kia Motors, South Korea’s second-largest automobile manufacturer, is an exception in an otherwise downcast auto sector that is reeling under its worst slowdown since July 2018. Kia, which entered the Indian market in August 2019 with Seltos, a mid-sized SUV manufactured at their Anantapur plant in Andhra Pradesh, has since delivered 75,000 units, 32,000 of which were booked before its launch.
Not only has Seltos established Kia among the top five manufacturers in India, it has also become the highest-selling SUV in the country since its launch. The success of the Seltos managed to create enough buzz for the launch of Kia’s second, luxury multipurpose vehicle (MPV) Carnival, at Auto Expo 2020. The seven-seater, along with Seltos, led to “record-high” sales of 15,644 units for Kia in February.
Kia emerged third beating market leaders and established automobile players like Tata Motors and Mahindra & Mahindra for the month of February 2020. With a 6.24 percent marketshare, Kia followed Maruti Suzuki and Hyundai Motors with 53.33 and 15.96 percent market share respectively.
Esta historia es de la edición April 10, 2020 de Forbes India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 10, 2020 de Forbes India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet
