THE RISING
Forbes India|May 07, 2021
European-style breads have gone mainstream in urban India, thanks to a growing bunch of bakers, and a push from the Covid-19 pandemic
JASODHARA BANERJEE
THE RISING

Not too long ago, authentic European-style bread were available only within the confines of cafes and restaurants of five-star hotels. Outside of them, bagels were often nothing more than ring-shaped, soft, white bread, while croissants were crescent-shaped versions of the same thing. Urban India, accustomed to consuming various forms of commercial, white bread for several decades, was yet to get a taste of, let alone develop a liking for, European bread each of which comes with its distinct flavors, crusts, textures, and characteristics.

In the last few years, however, thanks to the enthusiasm and efforts of a growing bunch of bakers, European style bread have become more mainstream than they ever were, becoming available in multiple cities, cafes and restaurants, grocery stores and online delivery platforms, and even delivered to your doorstep. So now, a bagel is not light and fluffy anymore, but dense, moist and chewy, like it is supposed to be, and croissants are light and flaky, with layer upon layer of buttery goodness. And then, of course, is the sourdough, which has emerged as the unlikely hero in a year plagued by Covid-19.

“When we started the bakery we made a decision to not have a bakery and patisserie together and instead focus only on bread, even though cakes is where you make the money,” says Aditi Handa, head baker and co-founder of The Baker’s Dozen, who started her journey as a baker with one outlet in Mumbai’s Prabhadevi neighborhood in 2013. “A lot of people told us, ‘How much bread will you sell? How will you make a sustainable business out of it?’ But when you have fallen in love, whether it is with a boy or bread, nothing else seems to matter.”

Esta historia es de la edición May 07, 2021 de Forbes India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición May 07, 2021 de Forbes India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FORBES INDIAVer todo
Home-Cooked Meal Is Now Greatly Valued
Forbes India

Home-Cooked Meal Is Now Greatly Valued

The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients

time-read
8 minutos  |
May 21, 2021
Paytm 3.0 - Reaching Near Breakeven In Two Years
Forbes India

Paytm 3.0 - Reaching Near Breakeven In Two Years

As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years

time-read
10+ minutos  |
June 4, 2021
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Forbes India

THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

time-read
8 minutos  |
May 21, 2021
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Forbes India

LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE

Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment

time-read
7 minutos  |
May 21, 2021
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Forbes India

PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

time-read
9 minutos  |
May 21, 2021
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
Forbes India

INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR

While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

time-read
8 minutos  |
May 21, 2021
DIGITALISATION WILL HELP IN VALUE CREATION
Forbes India

DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

time-read
8 minutos  |
May 21, 2021
Industry 4.0: Climate Revolution?
Forbes India

Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

time-read
10 minutos  |
June 4, 2021
EV Dream Still Miles Away
Forbes India

EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

time-read
6 minutos  |
June 4, 2021
Living Waters
Forbes India

Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

time-read
4 minutos  |
June 4, 2021