Warung Pintar empowers microentrepreneurs for digital inclusion.
In Indonesia, it is easy to stumble upon some mom-and-pop stores commonly known as warung on the side of streets or corner of residential area and business district. These warungs often sell daily necessities like snacks, candy, cigarette, soap, and mobile phone credit. Established in November 2017, startup PT Warung Pintar Sekali (Warung Pintar) - literally translates into ‘smart kiosk’ - is trying to upgrade these micro entrepreneurs. Painted bright yellow and accentuated with black, which makes it being pretty eye-catching from afar, this warung 2.0 is equipped with technology and features that enables them to adapt with digitization and cater to changing consumer needs.
“The number of warung across Indonesia reached nearly 3 millions, and around 70% of the people are still onto general trade. So it’s just logical to grab that opportunity,” says Agung Bezharie Hadinegoro, 29, Co-founder and CEO of Warung Pintar, referring to a report by Nielsen.
Prior to founding Warung Pintar with other co-founders: COO Muhammad Harya Putra and CTO Sofian Hadiwijaya, Agung himself was an associate at venture capital. He thinks that SMEs are always very interesting for having large numbers, yet being underserved and lacking technological products, which motivated the trio to bring solution to these micro-businesses.
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