Porsche Indonesia is focusing on its non-traditional customers to accelerate growth.
With heavy taxation it is not easy to sell luxury cars in Indonesia nowadays, some marques have been successful and some not so much. Porsche Indonesia is one of the success stories in the industry through having the right formula of strong brand equity and a good mix of products. Porsche Indonesia (PT. Eurokars Artha Utama) is a part of the Eurokars Group, which also distributes other luxury cars in Indonesia such as Rolls-Royce and Maserati. Not just popular for its 911 sports car, now Porche is also known for its SUVs that provide much-needed volume to support the business. This year will be another strong year for Porsche as it has just launched the latest generation of its compact SUV, the Macan. The car is the brand’s most affordable model, it can be bought with a sensible 2,000 cc engine and is a relatively easy entry point for customers who want to enjoy the quality of the brand.
“We have a very good model mix with the Macan being the biggest contributor and the backbone of the business for Porsche in Indonesia,” Christoph Choi, managing director for Porsche Indonesia says.
Christoph has led Porsche Indonesia since 2012 and has been working with the brand for almost 15 years, previously the German-born Korean started off his journey with Porsche as a management trainee in South Korea and then became the Product and Training Manager. Before Indonesia, he was the Head of Motorsport and later the Manager of Training Sales and Marketing for Porsche Asia Pacific. When he arrived in Indonesia, the portfolio of models was not as extensive as it is now.
Esta historia es de la edición June 2019 de Forbes Indonesia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 2019 de Forbes Indonesia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
BACK ON TRACK
Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.
Championing Locals
The wave of social commerce is enabling inclusive digital economies beyond urban areas.
Boys in the Bubble
Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.
Enduring Relations
The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.
Sweet Success
Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.
Marathon Man
Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.
Gold Rallies on Inflation Fears
During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.
Set Off to A New Start
Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.
The Daily Intake
YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.
THE CROESUS OF CRYPTO
FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.
