“Idea Of Cash On Delivery Was A Major Innovation”

“CoD opened up a larger customer base for us than before. Another defining moment was getting the SEO right — we were getting customers for free, but our cost of marketing was zero!”

- V. Keshavdev

Company Flipkart Pvt. Ltd.

Business E-commerce

Incorporated 2007

Funding till date $10.8 billion

Scale of business

₹34,610 crore Revenue in FY20

31.9% Market share in online retail as of October 2020, according to Forrester Research

Next what?

To become the No. 1 e-commerce platform across categories

INDIA’S FIRST UNICORN, now owned by brick-and-mortar retail giant Walmart since 2018, will be forever etched in India’s entrepreneurial history for envisaging and sowing the seeds of a vibrant e-commerce ecosystem. The founders, Sachin Bansal and Binny Bansal are not in the saddle anymore, but their conviction and doggedness saw Flipkart survive and thrive through the challenges that came it's way. With a turnover of ₹34,610 crores in FY20, Flipkart is now India’s largest online retailer and continues to give American giant Amazon a run for its money. While the jury is still out on who will win the retail war, Flipkart, for now, seems to have the edge.

The Idea!