Dilemma Of The New Normal

Saying ‘no’ more often means we can focus on the priorities that fulfil our purpose

- Rehan Khan

In business conversations with executives and managers there seems to be a longing to know what the ‘new normal’ is and for it to fully reveal itself. That way, we all know where the tram lines and guardrails are, in order to get back on track.

Yet what this pandemic period has also done, is allow more thoughtful business leaders to ask existential questions about purpose and priorities in their work and personal lives. Aside from a fanatical few, no sensible person wants to return to a people-burnout culture, which left employees and their families traumatised – all conveniently off-balance sheet externalities.

For individuals who want to be successful at work, but also have a purposeful life away from the office, here lies the dilemma of attainment.

For, if we don’t prioritise our lives, someone else will and life will play out in the following way: