Search Engine Success

SEO Tips for the New Year, Rebranding, and More

- Tosin Yussuf

When operating a home-based business, one of your biggest hurdles is awareness; that is, getting your products or services in front of the right people. With over 4.2 billion people online and almost no barriers to entry, the internet is often the best place to start and grow your business. The question is, how do you compete with the almost 2 billion other websites out there?

If you don’t have the budget to flood the internet with ads or the expertise to know how to do this effectively, SEO is a safe bet. These days, whether you’re running ads or not, it’s extremely important to rank highly on search engines. And with Google owning over 70% of market share, a relevant and high first page ranking on Google alone could make your business a success.

Let’s start with a thorough explanation of what we mean when we refer to SEO.

As you may already know, SEO stands for “search engine optimization” and is a method of increasing your website's visibility in search engines like Google or Bing, based on factors like the speed, content, structure, and backlinks — essentially the ecosystem around, and the structure of, your website.

SEO is how you communicate to search engines what your website is about, so they recognize when and where to show it.

Below are a few tips on maximizing SEO for your home business’s website.

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