Sell More. Sell Better.

Increase Annual Profits and Maximize Revenue with These Golden Nuggets.

- Steven Alvey

During a recent steak dinner in L.A. with Shark Tank’s Kevin Harrington, I was encouraged to be more open and gratuitous with my knowledge and expertise. To “pay forward” the blessings I’ve had in my business. So, in this article, I’m going to do something I’ve never done. I’m going to spill the beans on aspects of increasing your sales that I usually only share with paying clients.

Over the years I’ve become well-known in my industry for a couple things. Maximizing sales in funnels and maximizing revenue from existing customers. There’s several ways I do that for myself and for my clients, and I can guarantee if you take the time to master these, you can easily add an additional 25% to 100% to your annual profits.

Sadly, I only have room to share some of my golden nuggets from 2 of my usual 5 profit maximization areas.

(If you want the whole enchilada, see the final paragraph).

Initial Order Value (IOV) Maximization

This refers to the average amount each new customer spends in your sales funnel. When your IOV goes up, you can afford to spend more to acquire each customer. There are a handful of hacks and secrets I employ to get this number as high as possible, three of them are below.

IOV Nugget #1