Winning New Clients

Grow Your Business with Marketing Automation

- Heath Bertini

Marketing a business is a critical component of raising brand awareness, providing information on products and services, and winning new business. However, between strategizing and executing tasks like sending emails, a successful approach to marketing can take up time and resources. Instead, streamlining and automating the marketing lifecycle can give back some of that time to focus on other important tasks crucial to the success of the overall business, such as ensuring better service. Digital marketing automation can help drive business growth through prospects, sales, customer satisfaction, and advocacy.

The Role of an Automated Process

Marketing automation helps companies with their marketing initiatives and efforts by streamlining everyday, tedious processes. For example, companies no longer need to carve out time in their days to send follow-up emails to clients and prospective customers. Instead, automated outreach can send pre-crafted emails at a set time after initial outreach. Email marketing is still the most efficient way to reach out and interact with both current and prospective customers. With automated email outreach, businesses can increase productivity and generate leads in less time.

For companies thinking about automation but are not quite sure where or when to begin, here are some factors to consider:

• Prioritize and automatically send messages to highly targeted audiences, including both existing and prospective customers.

• Continue to nurture and connect with leads and prospects.

• Remain relevant to customers and maintain or even increase your touchpoints.

• Emphasize personalized communication, especially when mass communication is required in outreach.

• Optimize opportunities for cross-selling and up-selling.