Acc‘OR' nothing!
Hospitality Talk|January - February 2020
Jean-Michel Cassé, Chief Operating Officer (COO) –India & South Asia, Accor, while chalking out his India plan, talks about how they are combating with industry challenges.
Anupriya Bishnoi
Acc‘OR' nothing!

Can you explain in detail about the expansion plans of Accor, specific to India?

Densification in key markets is a significant strategy for Accor’s growth in India. We are entering and expanding in markets, based on their potential growth opportunities and favorable socio-macroeconomic factors. Over the next few years, our focus is to continue to grow our regional network and introduce new brands. We have 25 hotels and approximately 5,000 keys in the pipeline under active development. In line with Accor’s strategic growth pillars - development based on luxury hotels, private residences, lifestyle concepts, and resorts, we are focussed on such opportunities in India, particularly in key commercial hotel markets and untapped leisure locations. Our upcoming properties for 2020 include the launch of Raffles Udaipur, Novotel Mumbai International Airport and ibis Mumbai LBS Road. We also have the Raffles Jaipur and Fairmont Mumbai Sahar, which are in the pipeline.

How did the brand perform in 2019 in the region?

At Accor, we have budgeted for a 12 percent RevPAR growth for 2020 - like for like – which can be attributed to a greater contribution from the increase in rates rather than on volume. For 2019, we witnessed a good level of occupancies on weekdays and we were successful in this strategy for this year.

Which are the latest innovations in terms of facilities and services at Accor hotels worldwide?

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