25 Golden Rules for Pitch Perfect Public Relations

The Author is a Hospitality & Feature Writer and Columnist for Some of the World’s Highest Ranked Hospital I Ty Publications. Her Industry Writ Ings a Re Used a S Re Fe Rences I N Case Studies and Hotel Schools. She is a Recognised and National-poll Winning Corporate Communications Specialist, Pr Strategist and Writer. A Seasoned Hotelier, She Loves to Present Hospitality Industry Watch, Insights, Case Studies and Analysis to Her Ever-increasing Base of Global Readership. She Has Over Two Decades of Experience in Hospitality Communications and Brand Management and Has Worked With Some of the Best Global Hotel Companies - the Imperial New Delhi, the Oberoi, New Delhi, Hyatt Regency Delhi. Aruna Was Appointed to the Board of Association of Emerging Leaders Dialogues (Aeld), as the Second Indian Representative and the Only Woman Leader From India.

- L. Aruna Dhir

I entered the hospitality industry in the Summer of ’97. I remember being selected majorly on the basis of my strong media contacts. Of course the other bits and pieces of qualification mattered too, but this was the most important clinching factor. And I was nervous as hell. I was coming from the hardcore nuts and bolts PR background with strong foundation in media strategies and practices and had been frequenting hotels as a restaurants and room guest but now I was going to be entering the world of glitz and glamour and all that sparkle and shine as an insider. The first person I called for help and guidance was a friend who was at that time the Head of PR for the Australian Tourist Commission in Singapore but had been an old hotel hand.

And the first lesson she imparted was about MARCOM and Brand Management. She was absolutely right about her advice that a Hotel PR responsibility encapsulated the area of Brand Management and Marketing Communications with strong shades of Marketing within its fold. Hence, to my base of Corporate Communications and Public Relations skills, I had to add the aspects of Marketing Communications and Marketing and thereby began my tryst with producing internal and external publications, hotel brochures and sales collateral. With hotels I got into conceiving and seeing through marketing alliances with like-minded partners for a win-win outcome that directly impacted the bottomline.