Digitalisation and social media have become important elements for tourists as far as selection of rooms in hospitality properties is concerned. Referring to online reviews of the experiences of the guests had at hospitality properties has begun to play a major role in their opting for a particular property.
It has thus become essential for hotels to take notice of these reviews and not only respond to them but also rectify shortcomings pointed out by the disgruntled guests. Ashok Malkani gauges the impact that these reviews have on hotels and how the properties respond to these reviews.
A large number of hotel guests, today, share their experiences on the social web in the form of online reviews. It is believed that over 100 travel agencies and review sites spread the message of these leisure and business travellers.
Earlier hotel reviews were usually in the form of a magazine article, a critic’s opinion, or just through word-of-mouth. These mediums of expression are still there. But with the advent of Internet and tourist sites, these days people can also write a review of a hotel online, which can be accessible all over the world, or refer to reviews written by guests who have visited the place, from anywhere in the world.
The importance of maintaining the reputation of your hotel online has become essential for hoteliers, for they are believed to influence the footfall in the hotel, and not without reason.
Impact of Guest Reviews
Ayon Bhattacharya, General manager of The Orchid Hotel Pune, stated, “Reviews influence the footfall as future guests refer to the reviews by past guests on the digital space before deciding to book rooms. Positive reviews increases footfall and this trend is going to grow with the global market becoming more tech savvy.”
“Digital media has changed the whole shopping experience for consumers and provided them with access to a wide range of products and tools that they can use to get the necessary information instantly. This web revolution has empowered consumers to share their opinions in terms of reviews on the web, across sectors. The ease with which we can compare while searching for flights and booking hotels through travel websites, while taking into account reviews, has made an impact on the way we now shop for hotel rooms and travel,” explained Sriram Ramaswamy, Director of Sales and marketing, Indore marriott Hotel.
Esta historia es de la edición July-Aug 2018 de Hotel Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July-Aug 2018 de Hotel Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Leadership is not a License to do Less, it is a Responsibility to do More"
Amit Kumar Sharma is a seasoned hotelier with a career spanning 23 years. A graduate from IHM Lucknow, he began his career with Grand Hyatt, Delhi as a pre-opening team member from where he developed deep interest into the fast-paced career of Food & Beverage operations & management.
Fortunes Hotels Opens New Properties
The group announced the launch of Fortune Beach Resort ECR Chennai. Situated in the bustling, breezy East Coast Road (ECR), the upscale resort set against the serene backdrop of the majestic sea connects the cultural richness of Chennai with the picturesque landscapes of Puducherry, Mahabalipuram, and beyond.
Small Luxury Hotels Partner with The MRS Group Of Hotels
Small Luxury Hotels of the World (SLH) announced its expansion into the Indian subcontinent through a strategic partnership with The MRS Group of Hotels.
IHE 2024
Concludes With Setting Higher Goals
Housekeeping in Hotel Public Spaces
The work of the housekeeping department of any hotel or motel is the most unseen, but the most needed in many ways.
Redefining The Art Of Luxury Hospitality
Sheraton Grand Bengaluru Whitefield Hotel Convention Center
Training & Retaining Workforce for Hotel's Success
Success of a hotel depends on the manpower. Staff, from the receptionist, who is the first step of the guest towards his hospitality during the stay, to the attendant who handles his luggage during his departure, help in the guest being attracted by the property and compelling him to stay at the same hotel on his future trips to the destination. The employees, it may be said, are the backbone or the mainstay for a hotel's success.
Weddings: Increasing Hotel Revenue
The trend of wedding ceremonies and receptions being conducted in hotels has been increasing over the years. The eat, drink and be married” now has a tag attached to it, which is in hotels”. The result is that not only destination weddings but wedding, in general, are contributing to the hotel’s revenue in a great measure. The saying Marriages are made in heaven” now has an attached segment But expenses are borne onearth”. Hotels and resorts have been proving an attractive venue as compared to the other sites, like halls, for people of all categories. Ashok Malkani takes a look at the facilities and other plus points offered by hotels.
Heritage Hotels Heirlooms of Indian Tourism
A trip to the past in the modern world has a timeless appeal for travellers who are keen to immerse themselves in the cultural history of the destination by staying at a historic hotel itself.
A Tranquil Paradise! Radisson Hotel Jass Khajuraho
Sprawling in six acres in the midst of the vast open countryside with gentle undulating landscape and clean, fresh unpolluted air, Radisson Hotel Jass Khajuraho is a perfect union of classic design with subtle elegance.
