3 Quick Ways To Prepare Your Sales Team For Tapping This Dynamic Audience

Here are three quick ways to prepare your sales team for tapping this dynamic audience

- Ken Shanley

As business analysts dissect the latest numbers regarding the ongoing labour shortage, commonly known as 'The Great Resignation', they're uncovering some startling trends that suggest the problem is far from over. According to a Goldman Sachs survey referenced in a Forbes article of the 40% of workers who say they plan to quit their current job in the near future, two-thirds of them are actually retiring, and they say they're not coming back.

So, hotels need to get ready for a new way of doing business because a new generation of buyers is entering the marketplace and your sales team better be ready!

You may be thinking: Why would I need to change my sales strategies and processes to suit these new buyers? I've been using these strategies for years and they've always worked!

Contracts with overly restrictive terms and conditions won't win bookings from buyers.”

Here's why. Today, nothing is the same as it was two years ago, full stop. The new generation of group accommodation buyers corporate planners, government/association agencies, travel managers, meeting/event planners, third-party sourcing agents, etc. are younger, tech savvy and expect on-demand answers.

Hence, hoteliers need to align their sales strategy to match the way that this new generation wants to conduct business. Making these updates to your sales strategy now is the best way for you to stand out from your competition, earn more bookings and increase revenues from the new generation of buyers.

Convinced yet? I thought so. Now the important question is this: what changes do you actually need to make?

1. THE NEW STANDARD FOR SERVICE