FAMILIARISTS, NOT TOURISTS
Hotelier India|March 2021
With far-flung travel off the charts for now, 57% of Indian travellers intend to travel somewhere they’ve already been previously for its familiarity
FAMILIARISTS, NOT TOURISTS
As COVID-19 continues to be a part of our lives, in our contemporary, more restricted world, local travel will continue to be a popular choice amongst travellers. As they get more comfortable exploring destinations closer to home, new trends for local getaways are climbing to the top of travel agendas.

With domestic travel rising as it remains easier, safer and more sustainable, as per Booking.com’s ‘Future of Travel’ research findings, 49% of Indian travellers plan to explore a new destination within their home country. The survey conducted by the digital travel platform also reveals that 52% of Indian travellers still plan to travel within their own country in the medium term (7-12 months’ time).

Of these 41% plan to do so in the longer term (in over a year’s time). Srinagar, Digha, Manali, Goa and Alibaug are some of the top trending Indian destinations for Indians travelling from 1st February to 28th February, 2021 as compared to the same time last year.

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