With burgeoning distribution channels, hotels have to be judicious while picking one that will tick all the boxes for their brand’s needs
Choosing the right online channel manager (CM) helps hoteliers convert potential inquiries into actual bookings. But the bewildering number of options afforded to them makes it quite perplexing to make this choice.
There was a time the global distribution system (GDS) was the most popular CM. Later, as OTAs started gaining ground, many hoteliers started selecting these. Some even invested in brand.com to get more business. However, the question that arises is what the optimal CM mix?
Sibasish Mishra, CEO bookingjini presents an interesting perspective. According to him, of the 63% people searching hotels online, only 29% make online reservations. However, the remainder 34% who abstain are comfortable buying other products on digital platforms.
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