‘After Fifa, Our Aim Is To Make Sonyliv The Go-to Ott Platform For All Things Sports'

The recently concluded FIFA World Cup saw a record online viewership on Sony Pictures Networks India’s digital over-the-top (OTT) platform, SonyLIV, with as many as 70 million viewers tuning in to catch the football action. Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India tells us how the platform has grown over the tournament, and his plans to make it the destination for all sports

- Christina Moniz

SonyLIV, the digital OTT (over-the-top) platform from Sony Pictures Networks India, has been in the football OTT space for close to five years now, having started with the FIFA World Cup in 2014 and then the 2016 Euro tournament. However, this year’s football World Cup has been different for the platform for a variety of reasons, says Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India. Perhaps the biggest among them is the fact that the platform reached the 70 million user mark during the tournament, outdoing their projection of 45 million. “This year’s FIFA World Cup was of course a big event for us at SonyLIV because for one, the match timings this time were ideal for Indian audiences. We also worked to build a great deal of interest and buzz around the tournament with campaigns like Meri Doosri Country and ScreamLoud. We hit about 70 million users for the entire tournament, as per Akamai data,” Sodhi tells us.