Himani Kapadia, CEO, India, SapientRazorfish and DigitasLBi tells Samarpita Banerjee that the repositioning of the Publicis Group has helped the two agencies become better strategic partners to their clients to solve critical business problems.
The Publicis Group repositioned itself globally, calling itself the connected marketing agency in 2015. Perhaps it’s this shift in philosophy that has led to the openness and connectedness in the office of SapientRazorfish and DigitasLBi. People sit in open cubicles. Even Himani Kapadia, CEO, India, SapientRazorfish and DigitasLBi does not sit in an enclosed cabin. “The days of working in silos are over,” she says.
Esta historia es de la edición June 24, 2018 de IMPACT.
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Esta historia es de la edición June 24, 2018 de IMPACT.
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