‘The Agent At The Visa Office Stood Up And Clapped When He Saw 86-year-old Pooran'

Praful and Amit Akali of Medulla Communications all set to take 86-year-old terminally ill patient from ‘Last Laugh’ video to speak at Cannes

If the performance of the Brooke Bond Red Label 6 pack band was a crowd-puller at the Cannes Lions last year, this time, along with the much-awaited Lion of St Mark award ceremony for Piyush and Prasoon Pandey, there is another event that is all set to give the attendees at Cannes something to remember. Amit Akali, CCO and Praful Akali, Founder & MD, Medulla Communications will take the stage along with Heather Bresch, CEO, Mylan to speak on ‘Experiments with Life-Changing Creativity’. Joining them will be the star of the ‘Last Laugh’ video from Medulla Communications that won many accolades last year for its ingenuity, making viewers laugh and cry at the same time. The 86-year-old, terminally ill patient, Pooran Isarsingh, will share experiences of her first on-stage performance. Here’s a conversation with Amit and Praful Akali, to find out all the details.

Q] Firstly, hats off to ‘Last Laugh’, and to those patients who performed stand-up comedy for their friends and family while battling death. How many more surprises can we expect at Cannes?