‘Walking In Airports Is One Workout That Keeps Me Fit'
IMPACT|June 17, 2018

For Yashaswini Samat, fitness is all about striking the perfect balance between regular exercise and eating in moderation, without a punishing gym routine or a rigid diet which forbids indulgence. She talks about how even the simple act of walking can help one stay fit and active

Beryl Menezes
‘Walking In Airports Is One Workout That Keeps Me Fit'

FITNESS IS FOR EVERYONE

Fitness is important for everyone because if you are not fit, you tend to have all sorts of health problems. As a leader, it is especially important because of the high stress levels and demands associated with the job. In many ways, being fit is imperative to both, physical and mental well-being, as it keeps you balanced and sane as a person. I myself have only got into regular exercise in the last couple of years, but I have always been active as a person, even if it involves walking wherever possible. We all lead busy lives, but taking out some time from your schedule for exercise is very important, and this helps train you to become a more disciplined individual, as well. In our industry especially, when work hours can be long, we must set aside some time for ourselves and for our health.

EXERCISE AND MODERATION GO HAND-IN-HAND

Esta historia es de la edición June 17, 2018 de IMPACT.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición June 17, 2018 de IMPACT.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE IMPACTVer todo
Masstige Above Prestige
IMPACT

Masstige Above Prestige

Nirvana may lie in the middle, after all

time-read
3 minutos  |
July 01, 2018
‘Don't Stop, Keep Running'
IMPACT

‘Don't Stop, Keep Running'

Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes

time-read
4 minutos  |
July 01, 2018
It's A Win-Win @ Cannes
IMPACT

It's A Win-Win @ Cannes

Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21

time-read
5 minutos  |
July 01, 2018
Charting A New Course For BTVI
IMPACT

Charting A New Course For BTVI

Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead

time-read
5 minutos  |
April 15, 2018
'Programmatic Is The Fastest Growing Segment In Advertising'
IMPACT

'Programmatic Is The Fastest Growing Segment In Advertising'

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings

time-read
2 minutos  |
April 15, 2018
A Giddy Guide To Much Loved Indian ADS
IMPACT

A Giddy Guide To Much Loved Indian ADS

In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.

time-read
4 minutos  |
April 15, 2018
'My Game Of Badminton Brings Out The Best In Me'
IMPACT

'My Game Of Badminton Brings Out The Best In Me'

Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster

time-read
3 minutos  |
April 15, 2018
Mondelez Hits A Sweet Spot With New R&d Hub @Thane
IMPACT

Mondelez Hits A Sweet Spot With New R&d Hub @Thane

Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.

time-read
2 minutos  |
November 11, 2018
The ₹ 5,000 Crore Opportunity For OTT
IMPACT

The ₹ 5,000 Crore Opportunity For OTT

ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT

time-read
9 minutos  |
July 22, 2018
Be Authentic While Telling Stories...
IMPACT

Be Authentic While Telling Stories...

These are some of the most common questions I face when I introduce myself as the head of content for Vice India.

time-read
2 minutos  |
July 22, 2018