Cynthia Rowley
Inc.|October 2017

Though her name is synonymous with fashion design, her work now ranges from developing office supplies to supporting new entrepreneurs

Kimberly Weisul
Cynthia Rowley

How did you decide to design office supplies for Staples?

A lot of my friends work from home. I asked Staples what their top-selling items were, and they said boxes of copy paper. If you’re working from home, the box is sitting out, and you see it all the time. I said, “Let me design the box. I’ll make it beautiful.” If you give women the option to buy a beautiful box, they will. We outsold the Star Wars design.

What effect has e-commerce had on people in your industry?

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