Why not, he wondered, make a carton for a baker’s dozen of eggs? Not that it would have any practical benefits. After all, he had no egg farms as clients. He quickly realized that supermarket shelves weren’t made for odd shaped cartons. Still, it would be great publicity for Beach, the New York City branding and package design firm he owns with his wife, Deborah Davis. Drawing from patent designs for existing egg cartons, he made a sketch, put it up on his design blog BoxVox, and forgot about it.
“I’d always been interested in polyhedrons, and it just occurred to me that you could arrange eggs differently. It was surprisingly easy to do with paper,” said Ludacer.
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
Berenice Giannini's startup, eTailPet, wasn't a natural fit for Moonshots Capital. The Austin-based venture firm, launched in 2014 by Kelly Perdew and Craig Cummings, both of whom had previously served in the U.S. Army, frequently backs companies founded by military veterans.
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