“Ecommerce has transformed the way business is done in emerging markets such as India. With penetration of the internet and smartphones reaching over half a billion people, the opportunity is extremely large and promising,” says Mangesh Panditrao CEO, Shoptimize India Private Limited. It is this opportunity that the company plans to tap in the near future. With 102 live clients and growing at 400 per cent Y-o-Y, Shoptimize is all set to harness the power of AI—for sustainability and growth of themselves and their clients.
What led to the conceptualisation of Shoptimize?
Ecommerce has been consistently growing across the globe and is set to cross $200 billion in India as well. As consumers move to the internet to identify and buy products online, every brand would need a way to reach the online consumer. Brands initially focused on using marketplaces such as Amazon and Flipkart to drive online sales but were increasingly looking to build their own website as a medium for transactions and as a source of consumer behaviour analysis. To build a successful online business, brands need to leverage technology to the fullest. This is where we saw a gap and decided to build a SaaS business, which would enable, operate, and grow online sales for brands through their own websites.
The biggest value that Shoptimize brings to the table is the fact that it is an end-to-end digital sales channel and not just a technology or marketing services provider. In recent months, our artificial intelligence tools, which continuously improve conversions and reduce customer acquisition cost while providing an engaging experience for the users, have really set us apart.
What is your business model?
We work with leading global brands and our efforts focus on making the brand’s website the centre of their ecommerce strategy. Today, we primarily work with brands, which are too large to use standard DIY SaaS solutions and too small to use global enterprise solutions, which need a significant investment in time and money. Over five years, we have honed our skills in areas such as acquisition and fulfillment and have productised our learnings into one seamless platform. In addition to business development, our day-to-day activities consist of enabling brand ecommerce, operating the tech platform at peak performance, and growing sales for our customers.
Esta historia es de la edición December 2018 de Indian Management.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2018 de Indian Management.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
