Being Human Jewellery which was launched in conjunction with Style Quotient Jewellery was launched in 2016.
Bollywood actor Salman Khan unveiled its unisex range. Prasad Kapre, the CEO and Director of Style Quotient Jewellery Pvt Ltd, in an exclusive interview with JB talks about the journey of the brand this far, how his pioneering marketing strategies helped the brand to attain international recognition and launch of its latest collection in gold.
HOW WAS THE EXPEDITION OF BEING HUMAN JEWELLERY SO FAR ?
It was incredible journey. Being Human Jewellery was launched on 11th oct 2016. The line is inspired by core values such as love, caring, sharing, joy, helping and hope. The design philosophy balances Khan’s unique style and International fashion trends, with 65 percent making up a women’s range. Apart from brick-and motar outlet chains like Shoppers Stop and Kapson’s, the jewellery is also available through the Being Human app and online retailers. Very soon after the launch, demonetisation jolted the indian jewellery industry and for a startup company like ours the impact was more. As there was nothing much happening in the Indian jewellery industry, I decided to change my strategy and started looking at the overseas market. In Jan 2017, we launched the jewellery range in Nepal as it was the low hanging fruit for me. I also started my discussion with middle east and UK.
YOU ARE VENTURING INTO MIDDLE EAST AND UK, CAN YOU SHARE SOME DETAILS ON THIS?
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Esta historia es de la edición Volume 2 Issue 4 de JewelBuzz.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Revolutionising And Inspiring Designs
Gautam Banerjee Jewellery is a brand synonymous with elegance, grace, and modernity celebrated with traditional sensibilities.
2nd Edition Of Platinum Buyer Seller Meet Held In Chennai
The 2nd edition of Platinum Buyer-Seller Meet was held between July 5th to 7th 2017 in Chennai.
Lala Jugal Kishore Jewellers partners with Forevermark Diamonds in Lucknow
Actress Nimrat Kaur makes a glamorous appearance.
Being Human Jewellery launched
Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond Jewellery on 30th September, 2016 in New Delhi.
Gold Demand Trends 2nd quarter 2016 The Indian perspective
Second highest H1 for gold demand on record.
The Power of Personal Touch Leadership
In this age of technology, it is easy to write a management book about how the technology revolution requires a radical management revolution. But as the CEO of a tech company in the heart of Silicon Valley, I disagree: while technology has changed, human nature hasn’t. Every management theory can look good on paper, but the countless daily interactions are where the rubber meets the road.
Visual Treat
Rolex Marina Square Mall in Singapore.
GJF Hosts The 7th Edition Of National Jewellery Awards
The 7th National Jewellery Awards 2017 organized by All India Gems and Jewellery Trade Federation (GJF) concluded with a glittering celebrity studded night.
Retail Gurukul Workshop On 'Best Retailing Practices' Gets Encouraging Response
The workshop focused on how to gain higher profi ts by using best retailing practices.
34th Edition Of IIJS - A Game Changer
Gold glitters, dia monds sparkles, jewellers winds up with a new hope
