Ana Larrañaga, Director, FITUR, shares insights on the most important business fair for Spain, which will be held from January, 17- 21, 2018 in Madrid
Kindly tell us a bit about FITUR. How many exhibitors and buyers are expected? What is to be the format of the business meetings?
FITUR will open the international tourism trade fair calendar and allow professionals to establish the working lines that will set the pattern for the entire year. We closed the participation figures at the end of the month. We aim to grow in destinations and companies and exceed last year’s 9,893 exhibitors. In line with the industry’s robust health, as reflected by the UNWTO’s figures of 4-5 percent growth, we are confident of having a highly dynamic edition and of exceeding the 244,972 trade visitors from the last edition.
As for business meetings, the format contemplates holding a series of B2B and B2C previously scheduled meetings between FITUR exhibitors interested in forming part of this activity and a selection of more than 200 international hosted buyers, tour operators, travel agencies, etc. These working meetings, which amounted to 6,800 last year, will be held on January 18 and 19 in Hall 9 of FITUR. We have also developed the PEP (Professional Encounter Point) application through which exhibitors and visitors can freely schedule initiatives seeking to professionalise the trade fair and facilitate meetings.
Are there any seminars planned during the conference? If yes, kindly tell us about them?
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